Women want nothing to do with these ‘low-crunch,’ lady-friendly Doritos

For centuries, women have been demanded to be neither seen nor heard. To ensure this, men have taken to advertising to convince us that women who are quiet and dainty are deemed the most attractive.

Do you chew loudly, or simply chew? Oh, well, that’s not very ladylike or sexy or even necessary. Just drink low-cal kale juice, but don’t get any of that green stuff on your teeth!

Now corporations like PepsiCo want us to believe that it’s women who prefer this quiet method of snacking, and lucky for us gals, they’ve invented the solution to our problems: lady chips.

In an interview with Freakanomics, PepsiCo CEO Indra Nooyi explained her theory behind the need for chips designed solely for women:

“When you eat out of a flex bag—one of our single-serve bags—especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom,” she said. “Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”

It seems that PepsiCo has missed its mark by confusing the millennial woman’s wish for equal rights and fair treatment as a silent cry for less crunchy chips. It’s baffling, considering advertising agencies theoretically spend weeks analyzing consumer research and developing ad campaigns.

Women took to Twitter to point out the ludicrousy of the lady chips to the corporation. (Full disclosure: This particular woman-identifying writer thoroughly enjoys loudly crunching chips and pouring out each and every little crumb from the bag, shamelessly, in public.)

Alas, soon these new chips will be marketed to women everywhere. Nooyi promises they will have a “low-crunch, the full taste” profile—but not so much that the flavor sticks to your fingers—and packaged to fit better in a purse. We bet the packaging will be pink, too.

More From this publisher : HERE ; This post was curated using : TrendingTraffic

    Recommended Products

  • Big Traffic Firesale - Personal Use 60-part course on Traffic Generation.
  • ReachInfluencer Deluxe It is a cloud based software that lets you seal sponsored post contract deals with top influencers by reaching out to multiple influencers in ANY niche on Instagram and Twitter with an automated messaging system in just few clicks.
  • VideoPal Social Traffic Suite Pro Video Pal is a revolutionary new app that gets you more leads, sales and profits on autopilot!
  • BleuPage Ultimate Personal BleuPage Ultimate automates all the social media marketing tasks and grabs insane engagement for your social media assets, it's just like a top notch social media expert is working for you 24/7.