Kelly Cook, Kmart’s chief marketing officer, told Women’s Wear Daily of the decision to change “plus-size” to “fabulously-sized”:
“When we reached out to our members on social media, they told us we needed to have a better assortment and that we should we call it something different. They absolutely love this whole mantra of ‘Fabulously Sized.’ We’re proud to provide this apparel, and we’re also proud about our price points.”
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