Most adverts are largely terrible, but every now and then a piece of marketing comes along that just absolutely hits the nail on the head.
Well step aside, inferior breakfast venues, because Lenwich restaurant has only gone and come up with the pun to end all puns:
Yep: “Egg Morning”. Perhaps the most beautiful example of the “so bad/meaningless/confusing it’s actually good” pun ever put into practice.
Nobody on Twitter knew quite what to make of it.
what does that even mean?
— Tifferss (@parisian_tiger) February 14, 2018
“How’s it going?”
— Dan Barra-Berger (@danbarraberger) February 14, 2018
Others, meanwhile, were reminded of similarly brilliant campaigns.
Reminds me of the pretzel place near my house that uses the slogan “Have A Pretzel Day!”
— Sophie Boudreau (@sophrubo) February 13, 2018
Hope you eggjoyed, eggeryone.