Warning: Spoilers for the second season of This Is Us ahead.
This Is Damage Control at its FINEST.
You’ve probably heard by now, but during its last episode NBC’s This Is Us revealed that a faulty Crock-Pot is what started the fire that potentially kills everyone’s favorite TV dad, Jack Pearson.
Since then, despite many attempts (and a newly created Twitter account) to convince everyone its products are safe and reliable, Crock-Pot’s brand name has been dragged through the mud and fans are boycotting the slow cookers.
As the PR fire continues to burn bright for the brand, they’ve enlisted the help of Jack Pearson himself — played by Milo Ventimiglia — to help clear Crock-Pot’s name before the Super Bowl.
On Saturday morning, This Is Us released a hilarious, dramatic promo with Crock-Pot on all of its online platforms. Titled, “A Special Message from This Is Us,” the minute-long video shows Milo Ventimiglia, dressed as Jack Pearson ON SET, giving us all some sage, pre-Super Bowl dad advice.
“The big game is fast approaching and for many of us this day brings an opportunity to gather with friends and family, loved ones that we don’t get to see all that often,” Milo said.
“But in 2018 gathering with friends and family is, well it’s not as easy as what it used to be, you know, the country’s divided and sometimes that can make it tough to find common ground,” the star explained while pouring himself a glass of fruit-infused water, taking a single sip, and then coolly chucking the cup aside.
“This year, this year I think we should all take a deep breath, find the ability to forgive and remind ourselves there is no difference so great that we can’t overcome it.”
That’s deep as hell Milo — are you talking about mending family feuds? Casting aside political opinions? NOPE.
*CAMERA CUTS TO BRAND SPANKING NEW SILVER CROCK-POT ON FOOD TABLE*
He’s talking about forgiving CROCK-POT.
After these words of wisdom Milo, or Jack, or who even knows at this point proceeds to make amends with the appliance that burned his fictional house to the ground by scooping himself a nice bowl of chili with a side of forgiveness.
The screen then goes dark, revealing Crock-Pot’s logo and the hashtag #CROCKPOTISINNOCENT.
Shortly after the backlash started to hit, show-runner Dan Fogelman went on Twitter to remind viewers the Crock-Pot that burned the Pearson house down was old and faulty.
Crock-Pot thanked him for attempting to clear that brand’s name, even offering to send him a slow cooker (which for all we know is the one featured in this promo) to test himself.
Though loyal Pearson fans were ready to have a Crock-Pot free Super Bowl on Sunday in preparation for surviving the dreaded episode after the game, the hashtag has certainly made them laugh so perhaps a truce is in the future.
All I can say is that if this promo airs during the Super Bowl it is a moment I and millions of other fans will cherish for the rest of our lives.
This is 2018.