Squaring up: how Insta-fashion is changing the way we shop

Instagram has become the window display for a new generation of savvy shoppers and its changing the way we consume style, for good and bad. Leah Harper meets some of the pioneers at the forefront of Insta-fashion Weve all bought them at some time or another: the perfect pair of shoes. Stylish, comfortable the kind you wear with everything until they fall apart, and you have to start scouring the internet for a replacement. But recently you might have noticed that the way you find a replacement has changed. Not long after you begin your search, a pair of similar shoes appears, as a sponsored post, on your Instagram feed. Theyre there one day, and then the next. Youll likely …