Shaq & Ring Are Here To Save Your Online Shopping Orders On National Package Protection Day
Shaquille O’Neal is 7 feet and 1 inch tall. No, this isn’t exactly groundbreaking news; in fact, you can readily access that information anywhere within the 6 million search results that populate for “Shaq” on Google. But there’s a very real difference between knowing Shaq is 7’1″ and standing in front of him, shaking his tremendous hand. At 5’10″, and a perpetual 6’3″ in heels, I don’t often feel small… but next to Shaq, whose head grazes the elevator ceiling as we climb up the 11 floors to our office, I am tiny. I imagine in the right setting — for example, posted up in a basketball game — he might be incredibly intimidating. However, squished into the lift and posing for selfies with a confused, but excited fan, he seems more like a teddy bear: a gentle giant whose size makes you feel safe rather than scared. , I think, given he’s here to promote Ring, a home security company,
Well, it turns out there is no better spokesperson than Shaq. His initial involvement with Ring — the company that revolutionized home security with the video doorbell — was completely organic. He endorses the product because he loves it, not because he’s paid to. “Well, that’s convenient,”I say (aloud this time) to Ring’s founder and chief executive, Jamie Siminoff. Imagine searching for the perfect means of marketing your product, racking your brain and Rolodex, making cold call after cold call… and then Shaq arrives at your doorstep, already obsessed with your mission. If the story feels a bit like the last 30 minutes of the film , it’s because it kind of is. Let me explain.
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That’s why the people at Ring invented their own holiday, timed for the most common delivery days following our big ticket purchases on Cyber Monday. National Package Protection Day, held on the Wednesday following Cyber Monday (November 29, this year) is dedicated to making sure your brand new TV, laptop, or speaker system, etc. doesn’t end up under someone else’s tree. The “holiday” may be new, but the trend that necessitated it is very real. The premise here is that petty theft is a gateway crime and cracking down on it will discourage any more dangerous or serious crimes.
Ring’s ultimate goal is to recreate a collective sense of community absent from many modern neighborhoods. It wants us to return to the neighborhood ideal, in which people communicate and look out for one another rather than cohabitate in silence. Its app, which is now accessible to people who don’t have Ring as well those who do, incorporates a social layer to encourage just that. People in the community can send messages to one another and share reports, “We create these sort-of larger rings of security. Maybe a neighbor can’t afford it or doesn’t have it. It’s really about the neighborhood for us, not the person who bought the actual product.” And the results, Siminoff says, speak for themselves, “I’d say over hundreds of arrests.” He receives new videos of interrupted crimes every day (and I have to say they’re fun to watch), “We did this study with the LAPD where we put Ring in just 10 percent of homes in a neighborhood and we reduced crime by over 55 percent” over a 6-month period. That’s no laughing number.
So when I tell you Shaq is here to save you, I’m being serious. He wants to remind you to guard your packages and look out for your fellow neighbor. He’s here to shout from the rooftops that feeling safe in your own home shouldn’t cost more than what an average American makes in a year. He doesn’t wear a cape, but he does have a badge, and holds law enforcement titles from a few different states. And, yes, in case you were wondering, at 7’1″, Shaq does hold some county records for being the tallest member on the force. That’s why I always say, “If Shaq can’t save us, no one can.”
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