Rihanna vows not to use trans models as ‘convenient’ marketing ploy

Rihanna’s Fenty Beauty makeup line is killing it this year. Time Magazine even called it one of 2017’s best inventions. The line focuses on creating shades for people of all colors, from Black to albino, which means its models are more diverse than your standard beauty line. But one fan begged the question—where’s the transgender women in Fenty Beauty’s marketing?

Brazilian fan Alberto Otero reached out to Rihanna over Twitter’s DMs, saying that the next time she has something to record, she should “invite a trans girl to the group.” The message caught Rihanna’s eye, and by the next day, she responded by criticizing the fashion world’s obsession with token transgender models.

“I don’t think it’s fair that a trans woman, or man, be used as a convenient marketing tool!” the singer-entrepreneur told Otero. “Too often do I see companies doing this to trans and black women alike! There’s always just the one spot in the campaign for the token, ‘we look mad diverse’ girl/guy! It’s sad!”

Rihanna’s response, which was confirmed by BBC News, quickly went viral. In short, Rihanna is calling out an ongoing trend embraced by brands like H&M and L’Oreal, where trans models are used for flashy headlines and not much else. In the latter’s case, L’Oreal even fired its first trans model Munroe Bergdorf after she said “all white people” are racist.

So it goes without saying that trans women across Twitter praised the Bad Girl for embracing trans people and encouraging the industry to cast them inclusively.

But others are pointing out that Fenty Beauty should do more. While it’s important to avoid tokenizing trans women, trans visibility is vital. In other words, there’s a major difference between throwing a trans woman up on marketing posters for personal gain and making room for trans women because trans women exist.

Either way, many agree that Rihanna’s response is a great take that shines light on an important issue. Marginalized people are regularly tokenized, and visible people in the fashion and beauty industry have a responsibility to call out its problems.

Fashion itself still remains incredibly biased toward thin white cis women and men, with transgender people practically missing and women of color rarely appearing in marketing, according to a mid-2016 survey. Rihanna gets that fashion should be for everyone, but some brands still have a lot of catching up to do.

H/T Glamour

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