How to create a personal brand via social media

Get ready to tweet with purpose.
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Hey, I’ve got a question for you. How would you describe your personal brand? 

Okay, that’s probably not a question you’re going to have to answer very often in your life, but the way you present yourself to the world, in everything from Instagram to job interviews, is important. By establishing and maintaining a personal brand you ensure that everyone you come into contact with, either in person or online, gets a sense of who you are and what you have to offer. 

This class on Coursera, led by an instructor from the University of Virginia, provides “a warm, supportive atmosphere” for you to develop and implement your personal brand across your social media platforms and learn ways to maintain your brand. The course even includes Mashable’s Twitter Guidebook from back when it was just a popular tech blog.

Anyone launching a startup, running a blog, starting a career in standup, modeling, or acting, selling products on Etsy, opening a small business, job hunting, or just trying to unify their social media presence can benefit from establishing a personal brand. Even if you’re well established in your job and don’t care about social media, the way you present yourself to the world affects everything from business meetings to Tinder dates.

You can enroll in Introduction to Personal Branding on Coursera now. The next session starts on November 20, but course schedules are flexible so you can sign up at any time for $49. If you’re interested in other courses as well, you can get a 7-day free trial when you sign up for a monthly membership and enroll in any course you want each month. 

Next time someone Googles you, make sure you like what they see.

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