Kim Kardashian is the undisputed queen of Instagram. Her account may only be the seventh most popular in the world, but it still yields a serious amount of clout. With 104 million followers at her fingertips, Kim can directly update a fanbase nearly twice the size of the entire population of the UK.
So it’s hardly surprising to learn that this candid connection that she has with her fans earns her a pretty penny. But, when you learn exactly how much her Instagram account attributes to her $175 million net worth, you’ll struggle to believe it… The 37-year-old businesswoman has transformed herself into a brand since gaining notoriety with the launch of Keeping Up With The Kardashians in 2007. By far the most famous Kardashian sister (at least in the beginning), Kim was unapologetic for her vanity, helping project the selfie into the mainstream consciousness of people across the world. Her incessant social media updates were a predominant focus of pop culture as apps such as Instagram established themselves and Kardashian ruled supreme. Seeing the potential hiding in social media, Kim and her whole family, exploited it to attract mass audience of cult fans. Teasing fans with product launches and exclusive content, the sisters know how to play with their fans curiosity and loyalty. From Kylie Cosmetics to KKW Beauty, book deals, fragrance collections, clothing lines and spin-off reality shows, they have the world eating out the palm of their hand. However, once you learn exactly how much your investment in the Kardashian’s lives pays them, you may rethink your obsession… According to Inkifi, a website that specifically calculates how much an Instagram post is worth based up its analytics, it is estimated that Kim can generate a whopping $640,744 per targeted post. For example, a post featuring beauty products from her own makeup range could help generate sales and thus make her a pretty pay packet. This figure doesn’t include sponsored content, where Kim will be paid a set figure by a company to promote their product to her enormous audience. If you consider that 111.9 million people tuned into the Super Bowl last year, and each a 30-second advertising space sold for roughly $4 million, then you can see how Kim’s audience is attractive to marketing teams for some of the biggest companies in the world. To put it into perspective, Inkifi estimates that every follower you have on your Instagram account is worth $0.56. So, if that is true then Kim’s Instagram account is worth an eye-watering $58.24 million. So while we may mock her for her social media obsession, it is Kim that has the last laugh. Along with her sisters’ who also have a staggering follower count. The youngest of the family, 20-year-old Kylie, boasts 99 million Instagram followers and a $50 million net worth thanks to her beauty and clothing lines. Meanwhile, 22-year-old supermodel Kendall has collected 84 million and built her impressive modeling career off her Instagram popularity. Khloe holds her own with 70 million followers who enjoy her fitness inspiration pictures. The eldest Kardashian sister, Kourtney has a more modest 59 million, placing her in between Demi Lovato and Rihanna on the Instagram most followed list. Momager, Kris Jenner who acts as a cheerleader for her children has a more sensible 18.2 million and the often forgotten Rob Kardashian has no Instagram account when it was removed earlier this year by Instagram after he posted revenge porn pictures of his girlfriend, Blac Chyna. However, his 11 month old baby, Dream (@dream) has 998,000 on her account despite having never posted a single picture. Kim Kardashian is no stranger to being the center of attention. However, the star was less than impressed when these rumors began to circulate after the Paris robbery last year… Was it really a cover-up to hide the fact that she had had her butt implants removed? Surely not…
More From this publisher : HERE