How and why OnePlus is the David-versus-Goliath smartphone brand to watch

Image: oneplus

Between sky-high price tags and explosive PR issues, it’s no surprise that some of the — ahem — other devices that have reigned supreme in the smartphone world for the past decade are now facing stiff competition.

In 2013, OnePlus became the David-versus-Goliath contender du jour of the smartphone industry. With its debut device — a beautifully designed product at an attractive price-point, initially available on an invite-only basis — it began making waves throughout the tech media world. 

So what’s behind this rise to smartphone stardom? Below is a brief history of how and why OnePlus has become a major player to watch out for in the mobile game.

Big disruption comes in small packages

As a young, nimble company, OnePlus has been able to adapt quickly to market demands — and to actually listen to customer feedback.

From the start, OnePlus’s invite-only strategy (for its first two devices) meant that the brand was able to predict sales volume and grow in accordance with customer demands. (It’s worth noting that the approach of carefully matching inventory with consumer appetite flies in the face of many of the mass-produced, mega-brand, and ultimately mediocre devices on the market today.) As a Chinese brand, too, OnePlus puts emphasis on being a versatile device with appeal to consumers all over the globe.

Image: oneplus

With an innovative marketing strategy, superior customer service, and incremental improvements upon each of its device designs — there were four phones released prior to the OnePlus 5 — the brand has slowly crept into both hearts and headlines.

Despite the fact that OnePlus is a relative underdog in the smartphone world, customers have become vocal advocates for its products. Which brings us to the next point.

Satisfied customers are the key to success

Word-of-mouth marketing has helped OnePlus climb to the top echelons of smartphone superiority. OnePlus customers are fervent supporters of the phone — there’s no need to cringe while reading the oft-dreaded “comments section” in reviews of OnePlus devices. 

Since the brand’s nascent days, reviewers have raved about the phone’s usability, design, on-point camera, and other innovative features. Mashable‘s Raymond Wong has extensively reviewed OnePlus products, describing the OnePlus 5 as “spectacular on every level.” In terms of user-friendliness, Digital Trends relishes how “you just settle into using the OnePlus 5 like sinking down into your favourite chair.” Not to mention: OnePlus quickly became one of the few Android devices people would actually queue up to buy.

Image: oneplus

While OnePlus has earned a reputation as a favourite amongst techies in the truest sense of the term, the brand’s devices are notably intuitive and user-friendly enough for the masses. And since OnePlus has always valued authenticity and transparency with customers, it’s sure to continue to produce crowd-pleasing products that deliver impressive technical brawn. 

Affordability without compromising quality

As smartphones have become a prolific part of society, users have consistently had to make the choice between affordability and a device that will withstand the wear and tear of everyday life. But with the OnePlus 5, users get unprecedented quality and attention to detail for a fraction of the cost — and an attractive, intuitive design to boot. It’s the living incarnation of its mantra: #NeverSettle.

The phone’s specs and state-of-the-art features are further proof of OnePlus’ commitment to quality. The OnePlus 5 features a Qualcomm Snapdragon 835 chip, 6GB RAM with 64GB of storage or 8GB RAM with 128GB of storage, and a long-lasting battery featuring Dash Charge technology (meaning you can charge the device in as little as half an hour).

Image: oneplus

Then there’s the photo factor: The dual-lens camera allows for professional-grade fine-tuning, a stunning portrait mode for unparalleled selfies, and a “Pro Mode” for those who want to get fancy.

We’ve already talked about OnePlus’s reputation for usability and intuitive design, and the OnePlus 5 is no exception. The phone’s off-screen gestures make intelligent app organisation (and access) easier and more customisable than ever before.

The culmination of all this attention to detail. The phone’s a powerful sidekick for gamers, students (who, for a limited time, can get a 10% discount on the device), travelers, professionals, and, to be honest, pretty much anyone who takes their smartphone seriously. Find out more about the device and how you can score one today on the OnePlus website.

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